Putting In The Reps

You will have to remind people of your company’s core values 1,000,000 times. Sometimes you will celebrate when people exemplify them. Sometimes you will express your disappointment when they are violated. Sometimes you will share them with potential new members of your team.

You will have to review your Scorecard with your team every week, for many weeks before you feel confident in your company’s position at any given point in time..

You will have Identify, Discuss and Solve issues in your weekly L10 meetings over, and over, and over before your team can do this to your satisfaction without you leading the process.

Your processes will have to be documented, then reviewed and refined, reviewed and refined again, over and over before they reflect the essence of your “company way,” providing the clearest possible roadmap for delighting your customers

Getting where you are trying to go requires a lot of reps, each one done with intention. You can’t phone it in.

The reason more people don’t fulfill their entrepreneurial dreams is because they are unwilling or unable to embrace this type of repetitiveness. It bores some people. It’s monotonous, and hard to approach with fresh eyes time after time.

Is this the best way to do this? Does this person get it, want it, and have the capacity to do it? Is this our true target customer? Examine, recommit, reassess - and then do it again.

Think bout how much Warren Buffet reads. Try to imagine the mind-numbing repetitiveness of Michael Phelp’s pool training. How many practice shots has Steph Curry taken in his lifetime? It can be done - these people are living proof of it.

But will you commit to the reps? That is the only question.